It all starts with a story about good taste.
Founded in 1800 by Sulpice Debauve—the son of a doctor raised in the spirit of the Enlightenment and Louis XVI’s pharmacist at Versailles—the company combines exceptional craftsmanship, innovation, and a rigorous pursuit of balance between indulgent and health-conscious chocolates, between the useful and the pleasurable, as reflected in the founder’s motto, borrowed from Horace: Utile Dulci!
As the king’s personal pharmacist in 1779, Sulpice Debauve focused his research on cocoa. The scientist was aware of Marie Antoinette’s passion for chocolate, which reminded the Queen of France of her childhood in Vienna. Thus, to combat the sovereign’s headaches—as she complained about the bitterness of her “medicines”—he mixed the remedy with cocoa and added almond milk to sweeten the taste. The queen, delighted, named these small discs “pistoles.” Until then consumed as a beverage, Sulpice Debauve thus marked the invention of chocolate in bar form.